Burberry starting the new trend?
Like all Fashion Houses, Burberry is intimate, stylish and minimalistic, the kind of place you need to ensure you've dress up before you even enter to shop. Yet last week Burberry opened their new 4 floor store in Regents Street, hoping to give customers a better atmosphere for their shopping experience. The kind of place you could get lost for hours, like the large retailers Harrods or Liberty's; with the clothes, the history, makeovers and even the opportunity of you designing your very own trenchcoat. As well as filling their store with technology to enable them to project fashion shows onto the floor of the shop.
Burberry is the first Fashion House to move forward, look more towards the future and what they could and need to offer their customers. However it would be stupid to say that, this is needed to keep them 'on trend' or 'desirable', as like Dior and Chanel they have survived over a hundred years.
Although this does arise other questions........
Will other designers follow....will it be the new trend......are we to say goodbye to fashion houses of tradition....is this the new designer shopping experience? Or a one off Wonderland.
